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Making sure your message gets through

I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and...

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What stops people reading your message?

Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them.  Of...

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5 tips on clicking and scrolling

No – not rocking and rolling – but the on screen equivalent!  Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks.  Then someone else...

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Don’t put obstacles between your reader and your message!

When people arrive on your website they are looking for something.  If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A...

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5 ways to improve your website’s readability

When people arrive on your website you want them to stay, read a bit and take action.  However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click...

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Putting obstacles in your customer’s path

Why would anyone put a barrier between their message and their potential customer?  When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many...

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English like what she is wrote!

It always astonishes me that English has become the predominant international language.  The grammar is irregular, with many individual exceptions to learn and the vocabulary is huge with many words...

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How to really irritate your website visitor

I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it.  These are some of the things that really...

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Creating a website for your reader

Sometimes when I look at websites I wonder what the site owner was thinking when they put it together.  It’s rarely aimed at the reader.  If a website isn’t easy for the reader to understand quickly...

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Marketing messages

If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that.  They do lots of research into what attracts their ideal client’s attention....

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